With the market witnessing the toughest competition ever in the history of mankind, technological enhancements to business processes are no longer a luxury, but a necessity. This is where
CRM solutions step into modern enterprises and help them in conquering these challenges. Although Oracle was the one which pioneered enterprise class CRM tools, a lot many players have
stepped into the market, realising the hunger for such tools in the market. The earliest CRM tools exclusively facilitated enterprises to manage customer relations from end to end. However,
the scope of CRM tools has now been broadened.
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Amidst, all the clamouring for supremacy in the CRM market, two behemoths stand out from the rest. They are Microsoft and Salesforce. The
growing number of Microsoft dynamics partners in the market, provides sufficient proof of the efficacy of Microsoft’s approach to CRM. The difference between Microsoft’s approach and
Salesforce’s approach to CRM is that, while Salesforce prompts companies to use its proprietary tools, Microsoft is working towards democratising the CRM. Salesforce’s approach is strongly
customer centric and is based on allowing enterprises to customise their solutions on the same lines. In this article we shall discuss, how Microsoft dynamics makes CRM solutions equitable
Microsoft hopes to make everyone accountable in CRM
Most efficiency experts praise Microsoft’s approach to CRM, as it expedites CRM considerably. In order to achieve this, Microsoft has made the CRM functionalities, an inbuilt feature of
its other popular softwares. What this means is that, each employee of any organisation which utilizes Microsoft dynamics, is forced to do their work in line with the CRM goals set by
the same organisation. Every employee of the organisation will have their own responsibilities in achieving the CRM goals. Thus making CRM far more effective and quicker than before.
This is possible, thanks to the common data model leveraged by all of Microsoft’s offerings. As Microsoft has software solutions for all departments, its CRM solutions will finally be
equitable for all stakeholders.
Leveraging customer data has never been simpler
Since all of Microsoft’s applications are developed from the same development kit, building customised solutions is not tough like it used to be earlier. As an added bonus, even
application compatibility is intrinsically enhanced. The common data model has unified the numerous data storages into one entity, making customer data operations simpler than ever
before. As a result of this, reports and data inferences can be easily compiled by enterprises as and when required.